Executive Dashboards

Integrated performance snapshots. Click to expand strategic scorecards.

Mobile Launch

Pokémon GO

Converting a confidential mobile-GPS brief into a generation-defining cultural movement.

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Entertainment

Spider-Man

Executing a blockbuster strategy defining the fastest-selling title in 1P history.

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B2B Performance

AI Creativity

Proving AI value via real-time data injection for global creative holding companies.

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New IP Strategy

Horizon

Launching a franchise from zero brand equity to multi-million unit sales.

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DEI Initiative

Google x COOP

Direct pipelines for first-gen graduates into global holding company agencies.

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B2B Loyalty

Agency Excellence

Driving ecosystem retention via prestigious recognition and product beta access.

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Trajectory

Google

Intl. Growth Agency + Client Partnerships

Managing $2.5B+ in relationship revenue. Specialist in ecosystem growth through AI adoption.

Oversaw $100M P&L for Emerging Media. Incubation lead for partners across OTT and Social.

tinuiti

Tinuiti

Managing Director

MediaCom / WPP

Biddable Practice Lead

Practice Lead for 7 Global Brands. Orchestrated record-breaking Sony and Pokemon launches.

Public affairs lead for City and District Mayor's Offices. Crisis management and talent coordinator.

Office of the Mayor

Public Affairs Lead

In The News

Washington Post: Howard's Homecoming

A Brand and a Business: Orchestrating the Homecoming Chairmanship.

Fast Company: Spider-Man Strategy

Decoding the theatrical-scale launch of Marvel's Spider-Man on PS4.

Professional Bio

A seasoned strategist with a flair for the extraordinary, Shenise began her career as a trailblazer, launching a PR firm at just 17. Her ability to thrive in ambiguity quickly propelled her into the world of politics, where she served on communications teams for former mayors of Sacramento and Washington, D.C.

This journey culminated in leading the organization of the Inaugural Parade for President Barack Obama. Now at Google, she partners with the world's leading agencies to fuel their global growth.